LEEDS, England -- Wal-Mart-owned Asda began offering a DVD player for less than the cost of most new-release DVDs. The price of the private-label Durabrand DVD player, previously on sale at about $35 (U.S.), has dropped to about $17.70. More than 80,000 of "Britain's lowest-priced DVD players" hit shelves at all of Asda's 316 stores and seven Asda Living stores throughout the U.K. and Northern Ireland yesterday. The supermarket anticipates the players sell out within two days. This move is ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.