With back-to-school, retailers often think about what younger school-aged kids might need. David McConnell, president and chief executive officer of Global Market Development Center, Colorado Springs, points out that college students are back-to-school shoppers as well. This student demographic gives supermarket retailers another marketing opportunity to boost sales throughout the store. “We've even seen in some of our data some opportunities in skin care and beauty care particularly for ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.