Education is critical in cutting through the battery clutter
and matching the right battery to the right device
Despite an abundance of new battery choices that might better meet their needs, most shoppers keep picking up the same alkalines they've been using for years. More choices, including private label, in the category are confusing shoppers. Besides the basic alkalines, there are advanced alkalines and rechargeables. Batteries for high-drain devices like digital cameras come in several varieties and price points, while older “heavy-duty” battery types are still offered in value or dollar ...
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