STRENGTH OF BRAND: Maintains trusted image while also moving toward versatility and efficiency. MARKETING: Highly effective “Trusted Everywhere” campaign is in its seventh year. INNOVATION: New Smart Power initiative transitions the brand toward efficiently, meeting new power demands for on-the-go consumers. DURACELL understands that energy can be useful without being wasteful. That's why the Proctor & Gamble-owned brand has developed an unwavering commitment to efficiency, both ...

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