The first products certified as “truly natural” by the Natural Products Association are just now hitting stores. Among the approved health and beauty items are lip balms from Aubrey Organics, balms and glosses from Burt's Bees, and body cremes from J.R. Watkins Apothecary. The certification program and its logo were introduced earlier this year by the NPA and charter companies amid intense competition for consumer dollars. “We're talking about a category that's been very penetrated, that ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.