The recession is making personal care sales ever more challenging for supermarkets that face competitive price pressures and consumers who are gravitating to the essentials
The recessionary squeeze is on in personal care. As is the case with food consumption, consumers are changing the way they shop — and what they shop for — in hair, skin, and bath and body categories. While supermarkets are benefiting from a shift in food shopping behavior, with more people cooking at home as a result of the recession, this appears not to be the case when it comes to personal care. According to Information Resources Inc., Chicago, consumers are being forced to redefine ...
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