The recessionary squeeze is on in personal care. As is the case with food consumption, consumers are changing the way they shop — and what they shop for — in hair, skin, and bath and body categories. While supermarkets are benefiting from a shift in food shopping behavior, with more people cooking at home as a result of the recession, this appears not to be the case when it comes to personal care. According to Information Resources Inc., Chicago, consumers are being forced to redefine ...

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