Consumer theft is a big issue with today's entertainment media, including Blu-ray discs. Seeking to combat this is the Entertainment Merchants Association, Encino, Calif., which recently published threshold standards for an anti-theft measure called “benefit denial technology.” This is a process whereby video games, DVDs and Blu-ray discs are shipped to retail outlets in a non-operational state, only to be reactivated at the point of sale. Bo Andersen, president and chief executive officer ...
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