Impulse buys and educational reads on cooking, health and wellness are proving to be brain food for supermarket customers
While retailers like Meijer, Publix, Stop & Shop, Wegmans, Kroger and Wal-Mart threw all-night book parties for the July release of “Harry Potter and the Deathly Hallows,” the take-away for most supermarkets was that making books visible to customers also makes them disappear from shelves. “We did carry the Harry Potter books, and they flew right out without us running any specials on them,” said Robin Bonnett, general merchandise supervisor at Day's Market Place in Heber City, Utah. ...
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