As the back-to-school season kicks off this month, supermarkets are up against tight consumer budgets and formidable competition as primary-destination retailers for BTS sales
With the pain of recession weighing heavily on consumers' pocketbooks this back-to-school season, supermarkets will need to concentrate on stocking exactly what shoppers want at the right price and capitalize on the convenience and nature of the grocery shopping trip to generate BTS sales, said retailers and observers polled by SN. Retailers of all stripes will closely monitor sales momentum this season, which generally runs from July 15 to Sept. 15, to see if consumers can break out of ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.