As the back-to-school season kicks off this month, supermarkets are up against tight consumer budgets and formidable competition as primary-destination retailers for BTS sales
With the pain of recession weighing heavily on consumers' pocketbooks this back-to-school season, supermarkets will need to concentrate on stocking exactly what shoppers want at the right price and capitalize on the convenience and nature of the grocery shopping trip to generate BTS sales, said retailers and observers polled by SN. Retailers of all stripes will closely monitor sales momentum this season, which generally runs from July 15 to Sept. 15, to see if consumers can break out of ...
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