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Category Excellence: Nonfood

Supermarket nonfood merchandisers looked for breakout products in batteries, oral care, vitamins, OTC medications and skin care that were distinguished by value-added features and carried attractive price points when possible. SN's category winners delivered when it came to product innovation and placed more marketing dollars into new social media to build a consumer franchise for their branded lines.

Supermarket nonfood merchandisers looked for breakout products in batteries, oral care, vitamins, OTC medications and skin care that were distinguished by value-added features and carried attractive price points when possible. SN's category winners delivered when it came to product innovation and placed more marketing dollars into new social media to build a consumer franchise for their branded lines. On the retail sales floor retailers spoke about the need for greater support from suppliers in offering discounts and other purchase incentives at a time when consumer discretionary dollars remained under economic pressure. This year, brand name recognition carried weight with retailers' votes as did suppliers' ability to know which consumer shopping trends spurred sales. Those suppliers who shared their insights and collaborated with retailers appear below.