New norm for oral care shoppers is to trade up, down and out of the middle tier, supermarket retailers observe
The middle ground reportedly is eroding in the oral care category. Retailers report sales movement is either toward higher-priced niche items or down the price scale to store brands. They recognize consumers seek good deals on certain products, but also want a broad selection of items that are both health-oriented or replicate a visit to the dentist. Meanwhile, niche products continue to be cut into the planogram to lure shoppers who are interested in maintaining their health. Al Jones, ...
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