Here are some category extensions and marketing angles that clinical-strength antiperspirants might have a future stake in: Private Label: Clinical-strength antiperspirants offer private label an opportunity, because they are priced so much higher than standard versions, according to Al Jones, senior vice president, procurement and marketing, Imperial Distributors, Auburn, Mass. “As long as you can convince a consumer that the product is good, then maybe this is an area where private label ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.