Retailers assume gatekeeper status in making sure all claims are true when selling popular immunity support products
This year's cold/flu season, plagued by especially bad bug viruses, has driven consumers to seek defense by downing immune-system elixirs. The sales numbers tell the story for demand of flu-related products in general. Nielsen reported last week that consumers stocked up on preventive, treatment and sanitizing products at an increased rate. Thermometers, vitamins, cough and cold remedies, orange juice, cleaning products, tea and soup all reported year-over-year increases. Researchers and ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.