Facing a harsh economic landscape, shoppers are downgrading to less-expensive grooming products
The grooming category looks a little grim. In response to the current economic slump, many shoppers are stepping away from costly items like reusable razors and upscale pre- and post-shave potions. Consequently, sales of such pricey products are down. Instead, they are purchasing more affordable alternatives. Disposables are increasing in popularity. So are low-end gels, creams and lotions, retailers told SN. “The economy is having an effect in many areas,” Larry Ishii, general manager, ...
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