ENCINO, Calif. — In a move that could overcome theft concerns over DVDs and other entertainment software in supermarkets, the Entertainment Merchants Association here this month published standards for the point-of-sale activation of such digital products. These are “threshold standards” for benefit-denial technology that would allow DVDs and video games to be shipped to retail outlets in an inoperable state and subsequently enabled at the point of sale, EMA said. It is also known as ...
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