There are two instances when the salon is still a strong competitor against the at-home market, according to Mintel. First, for more complicated color applications — such as highlights — salons remain a desirable alternative to the at-home coloring market. And second, salons remain desirable among the younger 18 to 34 demographic, which lacks confidence of performing a natural-looking application at home. But supermarkets face marketplace competition from other outlets ...

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