Can the pharmacy become the ‘medical home’ for consumers seeking low-cost health options in over-the-counter medications?
Landmark health care legislation, a newly invigorated Food and Drug Administration, and frugal, post-recession consumers all promise big changes ahead for over-the-counter medications. Not only are more products being added to shelves, industry observers believe more prescription-only drugs will be switched to the OTC side. “Think about the fact that we'll be expanding coverage to more people,” said David Spangler, senior vice president of policy and international affairs for the Consumer ...
SIGN IN TO ACCESS THIS ARTICLE
Registering for Premium Content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.