Ethnic-specific health and beauty care product sales experienced steady growth — even during the worst economic times — with retail sales increasing to $3 billion during the period 2005-2009, according to “Ethnic Hair, Beauty and Cosmetics Products in the U.S.,” by market research publisher Packaged Facts, Rockville, Md. Yet while some marketers are intimately acquainted with the infrastructure and the quirks of the more specific aspects of the ethnic HBC market, which is mainly comprised ...

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