Supermarkets are challenged to apply ethnic marketing to multicultural shoppers seeking health care solutions
As the nation moves into implementing health care reform, supermarkets are concentrating on a strong health and wellness platform that links food consumption to good health as well as a host of other health-oriented services. The diversity among today's shoppers, however, presents its own set of challenges when it comes to marketing health and wellness to minorities who are underserved in health care. Statistics from the U.S. Department of Health and Human Services illustrate the health ...
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