Jon Hauptman, a partner for Willard Bishop, Barrington, Ill., recently walked into a Roche Bros. store in New England and spotted high-end gas grills for sale with a sign offering free delivery, assembly and setup. “They are providing a service that is unique. It's a great idea because there is a lot of assembly to a grill. They've made it easy for somebody to make a purchasing decision by removing one or two big barriers,” Hauptman told SN in citing examples of how supermarkets can win ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.