Supermarket general merchandise executives are under pressure to win back higher margin sales at a time when the recession is driving shoppers to low-price competitors
Jon Hauptman, a partner for Willard Bishop, Barrington, Ill., recently walked into a Roche Bros. store in New England and spotted high-end gas grills for sale with a sign offering free delivery, assembly and setup. “They are providing a service that is unique. It's a great idea because there is a lot of assembly to a grill. They've made it easy for somebody to make a purchasing decision by removing one or two big barriers,” Hauptman told SN in citing examples of how supermarkets can win ...
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