PITTSBURGH — Giant Eagle this month added a new offer to its fuel incentive program: online purchases from over 600 brands and merchants.
When customers link to the online sellers through the retailer's fuelperksmall.com, they earn an accumulating 10 cents per $50 purchase in the fuelperks! program. The incentive, which also combines with store purchases at the same 10 cents per $50 rate, can be redeemed as a discount on gas at Giant Eagle GetGo fuel locations. A Giant Eagle Advantage card is required to register.
The fuelperks! Mall was announced by email to customers a month ago, and is now being heavily promoted by the chain.
“In only a few short days we've seen thousands of people visit the Mall,” Giant Eagle spokesman Dan Donovan told SN. “We are excited about both the near-term future as folks get ready for the upcoming holiday season, and the long-term future as customers become more familiar with the Mall and the many retailer websites on which they may shop.”
Among the retailers in the program: Best Buy, Macy's, Apple, Home Depot, PetSmart, The Body Shop, Bloomingdale's, Saks Fifth Avenue, Office Depot and Lands' End. Giant Eagle is not among the participants.
Giant Eagle's partner for the fuelperks! Mall program is online marketing company Next Jump, New York, Donovan said.
“With monthly household budgets for fuel increasing significantly, fuelperks! Mall provides consumers with the advantage of earning fuelperks! rewards when making online purchases,” he said. “As online shopping trends continue to increase, fuelperks! Mall will be a perfect complement for the 2008 holiday shopping season.”