Retailers are leveraging a consumer shift toward store-brand GM and HBC
by rolling out new products and increasing promotional activity
Supermarket GM and HBC departments are seeking to capitalize on the economizing behaviors of consumers in the current environment by expanding their store-brand offerings, improving the quality and variety of their lines and launching more aggressive promotions. In some cases, the new products are supplanting branded products on the shelves, and in others they are driving branded manufacturers to come up with more aggressive promotions to retain share. “Overall, the sales numbers in ...
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