Eleven monthly refills have passed since Wal-Mart Stores' disruptive decision to offer certain generic drugs for $4 per 30-day supply. Although many supermarkets have matched the scheme or devised plans of their own, industry consequences are far-reaching. For starters, supermarkets have learned that their biggest asset is personalized service. “The expansion of $4 programs continues to influence a lot of the marketplace. However, we have taken the approach of explaining the value of the ...

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