With no federal regulations on use of the term ‘natural’ to describe personal care products, retailers are setting their own quality standards
Changes are afoot at PCC Natural Markets, but they're not happening organically. More than a year after the Seattle-based natural food cooperative told its personal care product suppliers that they'd need to comply with the Natural Products Association's Natural Standard by January or risk delisting, it's ridding its shelves of items that don't jibe. “We are giving more scrutiny to companies that have not responded and, as we are able to find replacement products that meet our standards, ...
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