NEW YORK — Although today's consumers take in much of their news and celebrity gossip via the Internet, they are still buying magazines. Single-copy unit sales were up 1.5% in 2006, according to a 2007 report released by publishing consultancy Harrington Associates, Norwalk, Conn. For supermarkets, a regular destination for even the most harried shopper, the chances of doing what interactive media can't — physically engaging the consumer in a way that leads to magazine sales — are good. ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.