Giant Eagle Cross-Promotes Health Care and School Supplies

PITTSBURGH — In an online message to customers, linked to an email newsletter, Giant Eagle yesterday added immunizations to parents’ back-to-school checklists for their kids. Cross-promoting health care offerings with office supplies, the message reminded shoppers that Giant Eagle has a variety of school supplies, including 10 notebooks for $10 between Aug. 9 and 15, and then said, “An important part of the back-to-school season is to take stock of your kids’ health. It’s always a good idea to take them for a checkup, and sometimes the best shot at staying healthy is a shot.” With that reminder, the Giant Eagle pharmacy is offering a free immunization schedule. “The schedule will help you keep track of your child’s shots throughout the school year, keeping them healthy all year long. Our Pharmacy is also the best place to get prescription medicine at a great price!”