PITTSBURGH — Following a holiday season when Giant Eagle here saw double-digit increases in gift card sales, the retailer mailed rewards to “tens of thousands” of its “top gift card customers,” said spokesman Dan Donovan. The mailing included a black card wallet, with a “gift card tracker” similar to a check register, an offer of two free iTunes downloads, and a thank-you note and promotional sheet highlighting 27 card offerings as “new.” Top gift card customers were selected based on the ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.