Keeping GM Shoppers
With mass, dollar and other channels courting GM shoppers, the GMDC/Nielsen web platform will help food retailers better compete for GM sales, said Dewayne Rabon, vice president of general merchandise, health and beauty and family care at Winn-Dixie/Bi-Lo, Jacksonville, Fla. “It’s becoming increasingly difficult to compete in this area,” said Rabon, who chairs GMDC’s Education Leadership Council. Losing GM shoppers is financially dangerous because once they go ...
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