COLORADO SPRINGS — The Global Market Development Center, widely known as GMDC, here has issued a study, “Who Cares? Reaching the Family Caregiver Market.” Family caregivers total an estimated 44.4 million people, according to the National Alliance for Caregiving, Bethesda, Md. The segment is valued at $53 billion a year in retail sales, the study states, concluding that this potentially lucrative group is sensitive to how they are marketed to, and retailers and manufacturers should form ...
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