Men's HBC categories have seen decreased sales of late, but retailers agree these products have continuing promise
Men's primping and preening products took a hit this year, but retailers are hopeful for a turnaround in 2008. Body sprays are carrying the category right now, thanks to young adult males. But men's skin care lines haven't fared well. Neither have razors and cartridge refills, which are usually the biggest sellers in men's grooming. With the percentage of male shoppers quickly approaching 50% in supermarkets, retailers need to step up their game in health and beauty care, said Anthea ...
SIGN IN TO ACCESS THIS ARTICLE
Registering for Premium Content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.