SAN ANTONIO — H.E. Butt Grocery Co. here has started offering its customers prepaid cell phones and service under the brand name H-E-B Mobile. Phones and calling plans are being provided by Austin-based Fusion Mobile, which buys minutes through the Nationwide Sprint PCS Network and manages the customer care for H-E-B. The supermarket began testing the service here two months ago and extended it to all H-E-B stores, except those in the Houston area, late last month, according to Bill ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.