There is growing evidence that more consumers are attempting to replace a dental office visit with oral care products sold on store shelves. Specifically, these include high-end whitening kits that tout “professional strength” and toothpastes that claim to replicate a visit to the dentist. Timothy Dowd, senior analyst for Packaged Facts, Rockville, Md., calls this trend “Home Pro Oral Care.” “It encompasses a particular group of products,” he said. “How far this trend will go and whether ...

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