Because many alternative oral care products address special needs, the issue of integration is a challenge. Some rinses, for example, treat dry mouth; there are toothpastes without fluoride or foaming agents like sodium laurel sulfate. Can these be included in regular sets without getting lost or ignored? Seventy-one percent of consumers say they prefer organic and natural products integrated or integrated/segregated within the aisle, according to Jim Wisner, president of Wisner Marketing ...

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