Tide Pods leads the list with $324.6 million in first-year, multioutlet dollar sales.
For the first time, three home-care products — Tide Pods, Ajax Triple Action and Downy Infusions — made it onto IRI’s Top 10 list of the most successful nonfood product launches. Tide Pods was No. 1 with $324.6 million in first-year, multioutlet dollar sales, according to IRI’s 2013 “New Product Pacesetters" list. Average year-one dollar sales for the top 100 nonfood brands were $34 million. Earning $2 billion in aggregate year-one launch sales, 48 out of ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.