Among kids' licensing merchandise, Hannah Montana is out in front at supermarket chains as retailers expect the franchise to run long
It proved to be the best of both worlds for Wal-Mart Stores when the retailer partnered with Disney Consumer Products to open 750 Hannah Montana Shops in Wal-Mart stores earlier this year, prior to the theatrical release of a related concert movie. The Bentonville, Ark., discounter got an opportunity to nationally promote itself through tie-ins to the release, and it got to merchandise a unique assortment of 140 Hannah Montana products. Besides being able to co-promote what is said to be a ...
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