Hy-Vee’s new store in Urbandale, Iowa, has the feel of a department store.
Beauty care shoppers are educating themselves on ingredients, products and technology before deciding where to buy. This increased knowledge and confidence has translated into a willingness to shop for a variety of products in unconventional channels, retailers and industry experts tell SN. Retailers are responding by shifting the beauty product mix and presentation in ways that reflect their demographic. “Beauty is a dynamic and constantly changing category,” said Joanne ...
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