Retailers have begun to cater to their male shoppers with a wide assortment of grooming products
Men's grooming, which crosses several health and beauty care categories, has long been considered a growth segment with lots of untapped potential for mass market retailers. The drug channel holds the leading sales position in male grooming products with a 43% share of the $1.5 billion market, according to a 2010 men's grooming report from research firm Mintel International. “Men are oriented toward a quick trip or a specific fill-in trip and not a stock-up trip. Drug stores are c-stores ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.