Data drives category management, and the bigger the company, the better the data.
While an abundance of syndicated scan information has made most health and beauty care segments the equal of food in category management, general merchandise — with the exception of prominent sections like batteries and lighting — is lagging the industry.
Not coincidentally, the HBC field is comprised of large companies as big or bigger than the food giants. Some, like Unilever and Procter & Gamble, ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Click here to read the FAQ page if you have any questions (opens in a new window)
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.
Already registered? Log In