Supermarkets are cashing in on innovations in the greeting card category by satisfying demand for cards that offer more than the printed verse
Relevance is everything when it comes to growing the greeting card category. One example of how the social expression industry is staying connected in a digital, wireless world can be seen in supermarket card aisles this Mother's Day, May 11, when Hallmark rolls out its $5.99 Mother's Day cards with a recordable voice feature. A computer chip embedded in the card will allow the sender to record a 10-second greeting, followed by a 15-second musical clip. Earlier this year, the company ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.