Supermarkets are cashing in on innovations in the greeting card category by satisfying demand for cards that offer more than the printed verse
Relevance is everything when it comes to growing the greeting card category. One example of how the social expression industry is staying connected in a digital, wireless world can be seen in supermarket card aisles this Mother's Day, May 11, when Hallmark rolls out its $5.99 Mother's Day cards with a recordable voice feature. A computer chip embedded in the card will allow the sender to record a 10-second greeting, followed by a 15-second musical clip. Earlier this year, the company ...
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