BONITA SPRINGS, Fla. — The National Association of Chain Drug Stores, Alexandria Va., launched a new advertising campaign at its Regional Chain Conference here yesterday. The ads feature the tagline: “Pharmacies. The face of neighborhood healthcare.” They include messages about convenience, accessibility, expertise, prevention of drug interactions, and counseling patients to take their medications as prescribed. A coordinated advertising and public relations plan will target Capitol Hill, ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.