Supermarkets are positioned to take advantage off the masstige segment of the cosmetics category with mineral-based products.
Mineral makeup has gone mainstream. Once confined to specialty shops, high-end department stores and mail order, mineral-based foundations, concealers and blushes have carved out a place in the cosmetics assortments of grocery chains and major independents with large enough sections to accommodate the wide variety available for female shoppers. “I see it continuing to grow at a fairly steady rate. It is not a fad, but a trend,” said Jim Wisner, president of Wisner Marketing. He refers to ...
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