Retailers may need to adapt new selling techniques for today's health and wellness shoppers
The changes occurring in consumers' approach to health and wellness are subtle yet significant for grocery retailers attempting to brand themselves as a whole health resource. SN interviewed a number of researchers and consultants, many of whom have been involved in and followed the whole health movement over the last decade, about what changes they see driving consumers in their pursuit of wellness and how shoppers define it today. All agree what began more than 20 years ago with the ...
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