Retailers may need to adapt new selling techniques for today's health and wellness shoppers
The changes occurring in consumers' approach to health and wellness are subtle yet significant for grocery retailers attempting to brand themselves as a whole health resource. SN interviewed a number of researchers and consultants, many of whom have been involved in and followed the whole health movement over the last decade, about what changes they see driving consumers in their pursuit of wellness and how shoppers define it today. All agree what began more than 20 years ago with the ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.