Fourteen prescription drugs that exceeded $20 billion in sales in 2006 may have the potential to go OTC in four years, suggests a new report by Kalorama Information, New York. Predicting that Rx-to-OTC switch markets will reach $5 billion in 2008 and grow by close to 40% by 2010, the study, “The Return of the Rx-to-OTC Switch: Market Analysis and Product Management Strategies,” said more than half of this year's revenues will come from allergy medications that have already switched, such as ...

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