New media tools are driving traffic to the food side of the business, but more can be done to promote nonfood
While digital technologies have reconfigured some nonfood departments, the use of new media tools to sell nonfood products so far is underutilized, industry observers told SN. But that may be changing. “Retailers are still just beginning to scratch the surface of how they might utilize these media to strengthen their alliance with customers,” said Jim Wisner, president of Wisner Marketing Group, Libertyville, Ill. He said he recognizes the value of electronic media as they're used today, ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.