While digital technologies have reconfigured some nonfood departments, the use of new media tools to sell nonfood products so far is underutilized, industry observers told SN. But that may be changing. “Retailers are still just beginning to scratch the surface of how they might utilize these media to strengthen their alliance with customers,” said Jim Wisner, president of Wisner Marketing Group, Libertyville, Ill. He said he recognizes the value of electronic media as they're used today, ...

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