ST. PETERSBURG, Fla. — When one "green" nonfood product is included in a shopper’s basket, the average order is about $100 — triple the normal $29 shopping basket, according to new Catalina Marketing research. Shoppers buy green nonfoods for four occasions: couples caring for their pets, families cleaning their homes, women caring for their bodies and families “going green” with a wide range of products. The last group accounts for 44% of all green nonfood purchasing, according to Catalina. ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.