Supermarket promotions got down to the basics this back-to-school season as shoppers sought out discounted commodities
Food retailers had to work harder than ever to promote back-to-school this year, as most consumer surveys indicated that shoppers flocked to discounters for the best deals. With BTS sales figures still being tallied, it remains to be seen whether supermarkets captured their share of the second-biggest selling season of the year. Given the tough economic conditions, the focus for most consumers this year was on basic supplies, without any frills or extras. Supermarkets, as a one-stop food ...
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