ANN ARBOR, Mich. — The announcement that NSF International, a U.S. testing and certification organization, was developing an American standard for “natural” personal care products quickly drew criticism last week from the Natural Products Association. NSF has partnered with NATRUE, the Brussels-based International Natural and Organic Cosmetic Association, to develop what it is calling the first American national standard for natural personal care products. The Washington-based NPA contends ...

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