Food retailers are heeding the call of concern of many consumers today who place their pets on the same pedestal as babies, especially when it comes to caring and protecting them. “We're finding they treat their pets as they would a child,” said Kevin O'Brien, category manager for Roche Bros., an upscale Boston-area chain of 18 stores. “What's better for the baby is better for the pet.” Pet owners' anthropomorphic feelings toward their animals have in part resulted in demand for pet ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.