Supermarkets are catering to pet owners’ desire to raise healthy and pampered animals
Food retailers are heeding the call of concern of many consumers today who place their pets on the same pedestal as babies, especially when it comes to caring and protecting them. “We're finding they treat their pets as they would a child,” said Kevin O'Brien, category manager for Roche Bros., an upscale Boston-area chain of 18 stores. “What's better for the baby is better for the pet.” Pet owners' anthropomorphic feelings toward their animals have in part resulted in demand for pet ...
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