Here's a typical scene: While enduring severe heartburn, shoppers belly up to the stomach care section of the HBC aisle. They are confronted by a dizzying array of products in various sizes and doses. All promise relief. What to choose? Is the latest Rx-to-OTC switch remedy too potent? What about the traditional brands of lesser strength? Are they strong enough? Enter the in-store pharmacist nearby, with advice and recommendations. These dedicated professionals are very important to this ...

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