Topco retailers explore OTC-by-prescription model to grow private label
Supermarket retailers who sell Topco private-label over-the-counter medications now have another option in marketing their brand, called “OTC by prescription.” This avenue, which requires a doctor's prescription to obtain medications that are also sold over the counter, is bringing in new customers through third-party insurers and saving customers money with co-pays that are likely to be lower than name-brand drugs or the retail shelf price of the private-label medicines. Most people ...
SIGN IN TO ACCESS THIS ARTICLE
Registering for Premium Content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.