Supermarket retailers who sell Topco private-label over-the-counter medications now have another option in marketing their brand, called “OTC by prescription.” This avenue, which requires a doctor's prescription to obtain medications that are also sold over the counter, is bringing in new customers through third-party insurers and saving customers money with co-pays that are likely to be lower than name-brand drugs or the retail shelf price of the private-label medicines. Most people ...

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